It seems there’s more to Phil Hellmuth than his cleverly-marketed “Poker Brat” label would have you believe.

Believe it or not, behind all the crazy shenanigans and dummy spits at the poker table lies a much softer side to Hellmuth.

On Saturday, December 18, Phil Hellmuth will return to his native Madison, Wisconsin, to host Phil Hellmuth’s Hold’em with HospiceCare. The full-day charity event is being conducted to help raise money for those served by HospiceCare Inc., South Central Wisconsin’s leading non-profit hospice providing support for more than 650 area patients and families each day.

Phil Hellmuth’s Hold’em with HospiceCare event will feature food, entertainment and a poker tournament hosted by the Poker Brat himself.

In addition, a silent auction and raffle at the event will offer an array of exclusive opportunities and fabulous prizes, including a two-year lease of a 2011 Honda Accord LX automatic and a seat at the 2011 World Series of Poker Main Event, worth $10,000. To top it all off, players who make the final table of the charity tournament will have the opportunity to go heads-up with Hellmuth to put their poker skills to the test.

Proceeds from the event’s tickets sales and the silent auction will go to benefit a great cause in HospiceCare Inc., a non-profit, community-based hospice dedicated to providing physical, emotional and spiritual support to patients and families dealing with life-limiting illnesses.

The event is expected to draw more than 500 players. One such player is Hellmuth’s fellow Madison native and poker pro, Mark “Poker Ho” Kroon, who expressed his excitement in his blog, saying:

“Recently I signed up to be part of a committee for an upcoming charity poker tournament, to be held here in Madison. It’s going to be held on December 18th of this year, and so far it’s really shaping up to be a nice event. Phil Hellmuth is hosting the event, along with other celebrities local to Madison, and some not . . . It’s amazing how many people’s lives have been touched by Hospice Care and it is really great knowing I will be able to help. Our goal is to raise at least $500,000 for Hospice Care. The event promises to be a tonne of fun, with a VIP area, celebrities, raffles for amazing prizes, and much more. If anyone wants to be a part of this as either a player of volunteer, feel free to find me at the tables and let me know. There are plenty of opportunities to help or play.”

For more information on the event, visit: www.holdemwithhospice.com